There is a mismatch there that doesn’t make sense.”Īccording to the IHF’s new research, a high proportion of parents agree that there is too much food advertising targeting children (70 per cent), with almost half (49 per cent) agreeing that they are finding it harder to get their teenager to eat healthy food. We think it’s ridiculous that we have a government that is supposed to be fighting childhood obesity and yet the State is earning money out of junk food advertising. The results were that households purchased 1,000 less calories per week after the ban was introduced. The charity is calling for a ban on online junk food advertising aimed at children a 9pm watershed on TV that would be covered by a Public Health Obesity Act and an end to junk food advertising on State-owned transport, buildings and other public infrastructure.įollowing the ban on junk food advertising on public transport in London in 2019 by the city’s mayor Sadiq Khan, the IHF is asking the Government to expand this idea further.Ĭhris Macey, director of advocacy at the IHF said: “In London, it had a really good impact. The website is powered by " " webserver.As part of its new ‘Stop Targeting Kids’ campaign, the IHF is calling on the Government to protect children in Ireland from online junk food marketing and to introduce a Public Health (Obesity) Act and introduce fresh measures to combat the direct marketing of foods high in fat, salt and sugar to teenagers online. The site has its servers located in Canada. The site is mostly visited by people located in the United States, France and United Kingdom.
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